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Robert Cialdini, Ph.D.

Robert Cialdini, Ph.D., received undergraduate, graduate, and postgraduate education in Psychology at the University of Wisconsin, the University of North Carolina and Columbia University, respectively. He has held Visiting Scholar appointments at Ohio State University, the Universities of California at San Diego and Santa Cruz, the Annenberg School for Communications, and at both the Psychology Department and the Graduate School of Business of Stanford University. He is currently Regents’ Professor of Psychology at Arizona State University, where he has also been named Distinguished Graduate Research Professor. He has been elected president of the Society of Personality and Social Psychology. He is the recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology. He has recently received the Society of Personality and Social Psychology’s Donald T. Campbell Award for Distinguished Contributions to Social Psychology. Professor Cialdini’s book, Influence which was the result of a three-year program of study into the reasons that people comply with requests in everyday settings, has appeared in numerous editions and eighteen languages. Dr. Cialdini attributes his interest in social influences to the fact that he was raised in an entirely Italian family, in a predominantly Polish neighborhood, in a historically German city (Milwaukee), in an otherwise rural state.

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