Richard E. Petty, Ph.D., is Distinguished Professor of Psychology at the Ohio
State University. Petty's research focuses broadly on the situational and
individual difference factors responsible for changes in beliefs, attitudes, and
behaviors. Much of his current work is aimed at examining the implications of
the Elaboration Likelihood Model of persuasion for understanding prejudice,
consumer choices, political and legal decisions, and health behaviors. This
work has resulted in 7 books and over 200 journal articles and chapters (to
learn more see http://www.psy.ohio-state.edu/petty/).
