Derek Rucker is Assistant Professor of Marketing at Northwestern University.
He obtained his Ph.D. from Ohio State in 2003 under the supervision of Richard
E. Petty. His research has focused mostly in the study of persuasion and
meta-cognition. Part of his work has also examined how social judgment can be
biased by a number of cognitive and affective factors (to learn more see http://www.kellogg.northwestern.edu/marketing/index.htm).
